Blog Article Images
Images created for SEO based content marketing articles on the Rasmussen University blog, which sees hundreds of thousands of views every month and saw a peak of just under a million monthly visitors.
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The challenge was to create a unique image for each article that fit the brand and quickly communicated the key message and article title in a visually interesting way.
Project Task and Role
Lead designer in charge of visual direction, design development and production of assigned images.
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Ideas and multiple possible directions for images were established in a weekly group brainstorm with content writers, other designers and creative director.
Using notes from the brainstorm as a starting point, responsible for exploring ideas further and then creating images. Most started with stock elements that were added to and heavily modified to create a unique image for each blog article.
