Blog Article Images
Images created for SEO based content marketing articles on the Rasmussen University blog, which sees hundreds of thousands of views every month and saw a peak of just under a million monthly visitors.
The challenge was to create a unique image for each article that fit the brand and quickly communicated the key message and article title in a visually interesting way.
Project Task and Role
Lead designer in charge of visual direction, design development and production of assigned images.
Ideas and multiple possible directions for images were established in a weekly group brainstorm with content writers, other designers and creative director.
Using notes from the brainstorm as a starting point, responsible for exploring ideas further and then creating images. Most started with stock elements that were added to and heavily modified to create a unique image for each blog article.
