Infographics
A collection of infographics created for Brandman University for SEO driven content marketing. Used as part of blog articles, infographics were a great option when the information would have been too long or complicated to maintain a users interest.
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The challenge was to organize complex information and then present it in a way that was visually interesting and easy to follow.
Project Task and Role
Lead designer in charge of visual direction, design development and production.
Collaborated with copywriter and creative director.
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Each infographic features mostly original hand-drawn vector art true to Brandman’s existing illustration style and brand standards.
Results
These articles continue to rank in keywords and drive website traffic, with the best (Mental Health Jobs) driving 400-500 monthly site visits (as of Q1 2023).